RIDGEFIELD — Most area residents are probably familiar with the story of the ill-fated Davy Crockett, beached and broken on the Columbia River shoreline.Not every languishing boat turns into a multimillion-dollar federal recovery effort, but there are no shortage of mini-Crocketts.One currently sits on the bottom of Lake River, just downstream of the main access bridge to the south end of the Ridgefield National Wildlife Refuge. The 32-foot cruiser sank Saturday, right alongside a houseboat that had been illicitly towed to state-owned aquatic land just last month.Clark County sheriff’s Sgt. Fred Neiman said the U.S. Coast Guard stepped in to minimize the threat of oil leaking into the river.The houseboat owner is Lance Balderree, Neiman said.“The Coast Guard federalized the response,” he said. “They hired a contractor Friday night and took diesel, fluids and pollutants off the boat as it was sinking.”He said he is planning to work with the state Department of Natural Resources to have the vessel removed from the river bottom. The DNR operates a $1.7 million derelict vessel program, which helps local jurisdictions remove relatively small threats to marine safety or the environment. “We are going to try to recover (the cruiser),” Neiman said. “It’s going to be a lot harder to do. It would have been easier if it was floating.”
Clark College has received a $542,000 grant as part of a nine-school consortium that will develop programs in health-related information technology.Clark could become the national model in its chosen area, bringing information technology into its pharmacy tech program.“Each community college had to have a specialty focus that could be nationally replicated,” said Blake Bowers, the college’s dean of health sciences.The goal is to find ways to embed health informatics — the study of resources and methods for the management of health information — into existing programs, Bowers said.Clark will have two other areas of emphasis:• The college will bring health informatics into its nursing program. There are already some established models around the country, and Clark College will look for best practices.• Once health informatics has been infused into pharmacy tech, the grant will help returning military veterans receive priority status in the program.Since the grant has just been announced, Clark’s initial focus will be on planning during fall and winter quarters. In both the nursing and pharmacy tech programs, the college could see results as early as spring quarter, but no later than fall 2013.The consortium received a total of $11.8 million; about 1,700 Washington students will participate over the first three years.The seven other Washington community college members are Bellevue College, Bellingham Technical College, Clover Park Technical College, Pierce College, Renton Technical College, Spokane Community College and Whatcom Community College.
Clark County is moving toward a ban on collective medical marijuana gardens.Commissioners Marc Boldt and Tom Mielke both instructed county staff at a Wednesday morning workshop meeting to begin work on a policy that would prohibit the gardens as an acceptable land use in the county. Commissioner Steve Stuart was absent from the meeting.The gardens allow medical marijuana growers to establish community gardens where as many as 10 patients can grow up to 45 plants. The state approved the gardens last year, but the county placed a moratorium on them until June 2013 to come up with an implementation plan.Boldt and Mielke both said they are concerned that allowing the gardens would fly in the face of federal law, which prohibits marijuana use, sale and cultivation. Commissioners also said they would prefer to wait and see how the federal government handles voter-approved Initiative 502, which will allow adults older than 21 to use recreational marijuana.“We took an oath to uphold the federal law, too,” Mielke said. “I think there are too many unanswered questions here. For us to move forward (on allowing zoning) would be premature.”Commissioners also referenced a letter the county received from the federal Drug Enforcement Agency as a reason for their decision. That letter said if the county were to be involved in the permitting or regulation of such gardens, it could be in violation of federal law.
EUREKA, Calif. — A very strong earthquake that struck offshore rattled the Northern California coast and was widely felt across the region, but authorities said early Monday that there were no reports of any injuries or damage.The magnitude-6.9 quake struck at 10:18 p.m. PDT Sunday and was centered 50 miles west of Eureka and about 4 miles beneath the Pacific seabed, according to the U.S. Geological Survey. It was followed by about a half-dozen aftershocks, including one of magnitude 4.6.The quake was felt widely across the region but both fire and sheriff’s officials in Humboldt County said early Monday that they had no reports of any damage or injuries. Humboldt County includes most of the populated areas closest to the epicenter.“We had some alarms go off and other than that we dodged a bullet,” Humboldt County Sheriff’s Lt. Steve Knight told The Times-Standard of Eureka (http://bit.ly/1fQ4u6y). The National Tsunami Warning Center said there was no tsunami danger for the region.“It was a big bump and then it rolled for about 30 seconds,” said Diana Harralson, 64, who lives in an apartment in Rio Dell, about 55 miles southeast of the earthquake’s epicenter. “It was a real good shaker.”
Mary P. Forkner was found this afternoon and reunited with her family. Vancouver police are asking the public to help them find a 70-year-old woman with Alzheimer’s Disease who left central Vancouver this morning.Sometime between 6 and 8:45 a.m. today, Mary P. Forkner drove away from the 3500 block of Northeast 102nd Court in central Vancouver near Royal Oaks Country Club. She was driving a green 1997 Ford Explorer with Washington license plates 661XVV. She has been diagnosed with Alzheimer’s and gets lost easily, according to the Vancouver Police Department.Forkner is described as 5 feet 2 inches tall, about 180 pounds with brown hair and brown eyes. She wears glass, and may have left this morning wearing blue stretch pants and a purple University of Portland windbreaker. Anyone who sees Forkner or her vehicle is asked to call 911 with the location.
PORTLAND, Ore. (AP) — The U.S. attorney’s office in Portland says a former top business executive has been sentenced to nearly four years in prison for wire fraud and ordered to pay more than $1.4 million in restitution to his old company, DAT Solutions.David Schrader of Portland was sentenced Wednesday in federal court. He pleaded guilty to wire fraud in June. Schrader must also pay what prosecutors described as a “sizeable money judgment” to the government.Prosecutors say the 47-year-old man stole more than $1.4 million from his company by submitting expense reports that either falsified or inflated the amounts to which he was entitled.When the theft was discovered, the U.S. attorney’s office says the senior vice president of operations was one of DAT’s highest-paid employees, earning nearly half a million dollars in salary and benefits.A former company president, Tim Bickmore, testified that due to the recession and Schrader’s theft, DAT was forced to lay off multiple employees and adjust the salaries of others, many in Oregon.
Gas got cheaper by the day in Vancouver over the past week, with regular unleaded dropping by a dime to $2.46 per gallon in this week’s AAA Oregon/Idaho survey.The state as a whole also averaged a gasoline price of $2.46 per gallon, the ninth-highest in the nation. Oregon came in 10th place nationally with gasoline at $2.44 per gallon. To the east, Idaho prices dropped by 15 cents to $2.07, the 34th most expensive of the 50 states.The national average for regular unleaded has fallen for a record 103 days and now is selling for an average of $2.19 per gallon, AAA reported.
Load More RelatedPosts Lack of premium mass strategy begs questions of SJM’s Grand Lisboa Palace launch: analysts New Chief Executive vows to protect Macau’s gaming and tourism industry from harm Asian gaming investor Amax International Holdings Ltd is planning a change of company name in order to better reflect its evolving business interests.In a Monday announcement, Amax said it will seek shareholder approval to rename itself Century Entertainment International Holdings Limited, stating that, “The Board considers the proposed new English and Chinese names of the Company will refresh the corporate image and identity of the Company and will more appropriately describe the vision of the Group.” Genting’s Resorts World Las Vegas names five key additions to executive team It seems likely that Amax is seeking a fresh start after writing off its 24.8% stake in shuttered Macau casino Greek Mythology, valued at more than HK$353 million (US$45 million), in February, finally ending an exhaustive and fruitless three-year battle to access financial records from the casino’s former management firm.Since Greek Mythology closed its doors in late 2015, Amax has expanded its gaming interests overseas, including Vanuatu where it runs an online gaming operation and Cambodia where it operates 13 VIP baccarat tables at a casino in Poipet and is providing pre-opening services for a new casino project in Sihanoukville.The company has also invested in a blockchain technology arm to investigate investment and development opportunities in blockchain and cryptocurrency.
The government has launched a new strategy to promote the benefits of remaining in work for longer, which includes encouraging employers to increase the number of older employees within their workforces.The Fuller working lives strategy outlines how a coalition of job centres and employers can work together to support older employees to continue in their current careers or take on a new position, including a second career.The Fuller working lives: a partnership approach report, published on Thursday 2 February 2017, details the social and health benefits of remaining in work for longer, as well as the need for businesses to retain, retrain and recruit employees over 50 years old.A group of over 40 employers has led the business approach to supporting older employees in the workplace.As part of the strategy, the government will provide extra support for groups who may need more help getting into and staying in work, such as individuals with long-term health conditions or disabilities; publish a wide range of evidence highlighting the benefits of working longer and of harnessing a multi-generational workforce; develop the support available through job centres for older employees; look to make apprenticeships more accessible to individuals of all ages and backgrounds by putting control of adult skills budgets in the hands of learners and employers, and achieving three million apprenticeship starts in England by 2020.Damian Green, secretary of state for work and pensions, said: “Most people are healthier for longer and so are able to extend their careers and take up new opportunities. Staying in work for a few more years can make a significant difference not only to someone’s income but also their physical and mental health.“I urge all businesses to reassess the value of older [employees]. Nobody should write off hiring someone due to their age and it’s unacceptable that some older people are overlooked for roles they would suit completely.”Steven Cameron, pensions director at Aegon, added: “In today’s society, there’s no place for a ‘fixed retirement age’, and rightly so. Flexible working up to and beyond traditional retirement ages is becoming the new normal, and an increasing number of older [employees] with the prospect of a longer and healthier retirement, relish the opportunity to stay in work. This stems partly from the desire to continue on in some sort of employment to remain socially, physically or mentally active, all of which can be beneficial for health and wellbeing. However, financial considerations also feature as a key reason.”Helena Herklots CBE, chief executive officer at Carers UK, commented: “The Fuller working lives strategy celebrates good practice from employers and Carers UK would like to see the government take one step further by creating a statutory right to paid time off to care so that more employees and employers can benefit from this.”Tom McPhail, head of retirement policy at Hargreaves Lansdown, said: “The key to a decent retirement lies in a working life which is long enough and rewarding enough to enable individuals to make adequate provision for themselves. The decisions we make as individuals about how much we save, how long we save for and how we invest our money will determine what kind of retirement we enjoy. The role of employers and government lies in making that as easy as possible.“We welcome [the] announcement, however we are currently very concerned about whether the government can deliver a joined-up savings strategy which works for ordinary savers. It appears that at times some government departments are pursuing policies which actively work in opposition to each other. The reduction in the amount someone can pay in after flexibly accessing their pension is a policy which does nothing to enhance longer working lives.”
House building and timber frame manufacturing organisation Stewart Milne Group has reported a 13.3% mean gender pay gap for fixed hourly pay as at 5 April 2018; this is a 4.8% decrease from the 18.1% mean gender pay gap the organisation reported for 2017.The organisation reported its gender pay gap data in line with the government’s reporting regulations and in time for the private sector submission deadline of 4 April 2019.The regulations require organisations with 250 or more employees to publish the differences in mean and median hourly rates of pay for male and female full-time employees, the gap in mean and median bonus pay for men and women, the proportions of male and female employees awarded bonus pay, and the proportions of male and female full-time employees in the lower, lower middle, upper middle and upper quartile pay bands.Stewart Milne Group’s 2018 median gender pay gap for fixed hourly pay is 7.2%.The organisation’s mean gender pay gap for bonuses paid in the 12 months up to 5 April 2018 is 26.7%, which is a reduction from the recorded 2017 figure. Stewart Milne Group attributes this decrease to improved organisational performance, which in turn led to more employees being eligible to receive a bonus. The median gender pay gap for bonus payments is 35.1%. Over the current reporting period, 85.5% of female staff received a bonus compared to 40.6% of male staff.Around a fifth (20%) of employees in the highest pay quartile at Stewart Milne Group are female, compared to 17% in the second, 26% in the third and 19% in the lowest pay quartile. In total, around 20% of the workforce is female.Stewart Milne Group attributes its gender pay gap to an under-representation of women, in particular due to fewer women joining the construction sector. In the last year, therefore, Stewart Milne Group has developed a fast track modern apprenticeship programme; this aims to tackle the perception that entry-level roles in the industry are gained solely through a trades background.The new apprenticeship programme will work alongside the organisation’s existing leadership development programmes, as well as its current graduate apprenticeship. Stewart Milne Group will also continue to deliver diversity and equality training to staff, and work with schools and colleges to promote the construction industry as a career choice. The business further offers all employees the right to request flexible working.For 2019, Stewart Milne Group plans to review job profiles and adverts to ensure inclusive language is used, and will work with job board partners to hit diversity targets.Karen Catto, HR director at Stewart Milne Group, said: “The gender pay gap can often be misconstrued as paying women less than men. This is certainly not the case at Stewart Milne Group, where we offer equal pay for equal work. At the root of the so-called pay gap in our industry and many others is the under-representation of women.“Our gender pay gap has closed because of the strides we have made towards encouraging more women into the organisation, through several different routes and initiatives, and then making sure we provide them with clear progression routes into senior positions.“In the past, there has been a perception that site supervisors would be required to work on-site in a manual role before progressing to a managerial position. This can often deter people, particularly females, who have an interest in construction but do not feel that they are suited to a labour-intensive role. The introduction of both the graduate apprenticeship in construction and the Built Environment programme, and a newly launched fast track modern apprenticeship, provides alternative routes into senior roles at Stewart Milne Group.“We are very pleased to have some great examples of women who have risen to senior roles in the group and act as mentors and role models to those joining our industry.“Of course, we recognise we have some way to go. We will continue to promote the benefits of our industry to women and also ensure our own recruitment, learning and development strategies support their development into senior roles.”
MIAMI (WSVN) – Police are searching for the person responsible for fatally gunning down a man in Miami, early Sunday morning.Police responded to the scene of the shooting along Northeast 70th Street and Second Avenue, at around 2 a.m.Miami Fire Rescue crews arrived minutes later and pronounced the victim dead.Investigators have not provided further details about the shooting or a gunman.If you have any information on this shooting, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $3,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
DAVIE, FLA. (WSVN) – A South Florida RV dealership is helping officers who were affected by Hurricane Irma’s wrath.Planet RV in Davie and an officer’s wife are working together to donate campers for Monroe County Sheriff’s deputies whose homes were hit by the hurricane.“We’ve been making runs down to the Keys and delivering them for them so they can set up their homes or their temporary homes for them and their families,” said one officer’s wife, Connie Murphy.“It’s really important. We have to give back to the community, and if we don’t house the sheriffs, we’re not safe,” said Gigi Stetler with RV Sales of Broward, “so they really need our help.”Two campers have already been delivered with two more scheduled to go.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
PINECREST, FLA. (WSVN) – The two men loaded the piece of construction equipment onto a flatbed and drove away from the Kendall United Methodist Church along Southwest 76th Avenue and 104th Street, Sunday.The church had been using it to help with post-Irma cleanup.“A lot of people put in some time and volunteered and donated to buy it, and then for it to be stolen right in the middle of the day on Sunday,” Pastor Ruben Velasco. “It’s just one less thing that we can do for the community. We’re a church that cares about our community.”The backhoe is a yellow John Deere 410D.If you spot the piece of equipment or know anything about this theft, call Miami-Dade Crime Stoppers at 305-471-TIPS. Remember, you can always remain anonymous, and you may be eligible for a $1,000 reward.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
FORT LAUDERDALE, FLA. (WSVN) – Rescue crews rushed a Broward Sheriff’s Office deputy to the hospital in cardiac arrest after he collapsed while escorting a man to his car outside the Broward County Jail, Friday.According to deputies, they stopped a man from entering the jail lobby when they discovered a knife on him. Officials said the man came to the Fort Lauderdale facility to either collect his belongings or the belongings of another person.Security asked the man to return the knife to his vehicle before entering the building.A BSO deputy was escorting the man, who was not in custody, when the deputy collapsed in the parking lot.According to officials, the man with the knife fled, and the deputy was rushed to Broward Health Medical Center in cardiac arrest. He reportedly had to be shocked with a defibrillator either on the way or at the hospital.“An ambulance was on site within three minutes, and I was told to resuscitate him,” said a nurse who did not want to be identified.According to Broward County Sheriff Scott Israel, the deputy is currently under a medically-induced coma. Fort Lauderdale Police set up a perimeter around the jail and courthouse facility, but it has since been lifted.Officers found a man matching the description of the man with the knife and questioned him.The subject was detained at a park alongside the New River. It’s unclear what, if any, charges he might be facing.Copyright 2019 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Officials have said they didn’t expect the explosion to be deadly as long as people remained out of the closed national park. The explosion came after two weeks of volcanic activity and the opening of more than a dozen fissures east of the crater that spewed lava into neighborhoods, said Mike Poland, a geophysicist with the U.S. Geological Survey. Facebook0TwitterEmailPrintFriendly分享HONOLULU (AP) – Hawaii’s Kilauea volcano erupted from its summit before dawn Thursday, shooting a dusty plume of ash about 30,000 feet (9,100 meters) into the sky. Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. It’s one of five volcanoes that comprise the Big Island of Hawaii, and the only one currently erupting. Kilauea is one of the world’s most active volcanoes. An eruption in 1924 killed one person and sent rocks, ash and dust into the air for 17 days. Kilauea volcano has been erupting continuously since 1983. The lava destroyed has destroyed at least 26 homes and 10 other structures. Scientists predicted it would mostly release trapped steam from flash-heated groundwater released as though it was a kitchen pressure cooker. The crater sits within Hawaii Volcanoes National Park, which has been closed since May 11 in preparation for an eruption. Communities a mile or two away may be showered by pea-size fragments or dusted with nontoxic ash, they said. Scientists warned on May 9 that a drop in the lava lake at the summit might create conditions for an explosion that could fling ash and boulders the size of refrigerators into the air.
Facebook0TwitterEmailPrintFriendly分享The Kenai City Council will look at a resolution approving the request for accelerated funding for the Pre-Construction Engineering and Design Phase of the Kenai Bluffs Bank Stabilization Project up to the estimated cost of $1,000,000. Kenai City Manager Paul Ostrander told the council at its meeting in December that he would be pursuing accelerated funding for the project through the U.S. Army Corps of Engineers. Ostrander: “What we are waiting on right now is the signing of the directors report, which is supposed to happen this month. Until that is signed, which signals the completion of the feasibility phase, they can’t move forward with the design phase. Once we get that signed report we will hopefully be moving forward with the design phase.” If the project goes through to construction, the PED phase contribution would be credited towards the City’s 35% matching requirement, according to Ostrander. The project consists of constructing a berm about 5,000 feet long below the Kenai Bluffs toe. It is designed to prevent flood tides from washing away material that collects at the bluff toe and coastal storms from eroding the lower portion of the bluff. Ostrander: “Already there has been a request submitted to the Corps to consider acceleration of the design. So, the corps needs to consider that request, and approve it. Assuming that the corps does approve the accelerated design process then the money would go towards that.” The Kenai City Council will look at the resolution at their meeting on Wednesday, January 16.
Ashford: “We do anticipate smoke increasing in the Kenai Peninsula as we head through the week. High pressure building into the area will push smoke back into the Kenai that had been pushed into the inland area of Alaska. This will result in increased smoke especially in the areas of Seward and Cooper Landing.” The Swan Lake Fire is estimated at 77,732 acres with roughly 454 crew members and is currently at 14% containment primarily on that southern and southwestern edge of the fire. Temperatures are forecast to be in the high 70s and low 80s in the coming days. Facebook0TwitterEmailPrintFriendly分享The Kenai Peninsula will be impacted once again as the wind swings back to the northwest and the downwind valleys fill with smoke – especially near Cooper Landing, Seward, and along the Sterling Highway south of the fire. Smoke from the Swan Lake Fire, and other wildfires burning throughout Alaska, is impacting air quality throughout the Kenai Peninsula. A dense smoke advisory remains in effect for the Kenai Peninsula until further notice. According to Jonathan Ashford, a spokesman for the Alaska Incident Management Team this shift in wind direction on Tuesday is expected to bring smoke from the Swan Lake fire south and back into the Sterling Highway region, which could impact travel. Photo courtesy of the Alaska Division of Forestry
The Economist Group—the U.K.-based publisher of its flagship the Economist magazine—is said to be quietly looking for a buyer for CFO magazine. According to a pair of sources familiar with the process, the Economist Group has been in negotiations with a number of potential buyers, possibly since January. “It’s been a pretty well-guarded secret,” one source who wished to remain anonymous told FOLIO:. “It’s been an informal auction process. They’ve been reaching out to people through third party groups.” Another source indicated that the Economist Group had retained the Jordan, Edmiston Group to broker a sale. When contacted by FOLIO:, a JEGI spokesperson declined to comment.An Economist Group spokesperson declined to “comment on rumors.” One of the interested parties, according to one source, was Stamford, Connecticut-based Asset International, which is backed by private equity group Austin Ventures. “They got pretty close to a deal this summer,” the source said. “From what I understand, they had an agreement in principal but, with CFO’s falling revenues, the deal dissolved.” Asset International CEO Jim Casella declined to comment when asked about the negotiations. In July, Asset International acquired financial data and analytics firm Strategic Insight. A month earlier, Asset bought The Trade Ltd, the London-based publisher of The Trade and other products targeting institutional investors and the buy-side electronic trading community. The Economist Group shut down CFO Europe in June following the closings of CFO Asia and CFO China in February. Overall, the Economist Group has seen a record year. The company reported that profits jumped 26 percent to $92 million for the fiscal year ended March 31 and, later, that global circ. for the Economist magazine grew 6 percent to 1,418,013—double what it was a decade ago. Meanwhile, the company in August completed the acquisition of Congressional Quarterly from Florida’s Times Publishing Company. Terms of the deal were not disclosed. While the CQ acquisition and a recent staff reduction could suggest that the Economist Group might hold onto CFO, at least for now, a source in the M&A market said he wouldn’t be surprised if the company “continued to rationalize its portfolio.”
The duo had become adept at repositionings, having done the same thing with Maine Home & Design which had been struggling financially after producing only two issues when they acquired it in 2006. “When we were publishing Maine Home & Design we were getting pulled into a lifestyle approach. There was a vacuum in Maine for that kind of coverage,” says Thomas. “Then Port City Life became available.”With the acquisition of Port City Life, the lifestyle model being incubated in Maine Home & Design was given full treatment. But despite the high production quality, Thomas and Kelley are playing a nuanced numbers game. When they acquired the magazine, circulation was 21,000, distributed at about 140 newsstands. Now, the magazine is up to 30,000 circ. and available on about 1,000 newsstands—a level the team is comfortable with. “We don’t believe in big circulation, that’s not appealing to us,” says Thomas. “We want to do a great job with 30,000 to 40,000 readers. It helps us stay focused on a quality product.”So far the costlier production model, tempered with prudent circ. growth, has paid off. Ad pages and revenue have each grown 15 percent, says Thomas.Electronic Gaming MonthlyTightening Print and Digital IntegrationIn early 2009, Ziff Davis Media shuttered Electronic Gaming Monthly (EGM) as part of the company’s bid to become a digital-only operation and focus on its PCMagazine brand platform. Five months later, Steve Harris, who originally founded EGM, acquired the brand’s assets. After pushing EGM’s relaunch date from December to March due to last-minute tweaking to EGM’s digital counterpart EGMi, Harris has presented a title that simultaneously relies on its previous strengths while attempting to leverage a tighter digital integration with print.EGMi, a weekly digital companion edition to EGM, includes print content as well as original and multimedia content only available in the digital version. Subscribers can choose between a 12-issue print subscription and 52 digital issues for $24.99 or six print issues and 26 digital issues for $14.99. Newsstand editions include a special code that can “upgrade” reader access to the digital version, which is currently distributed to 500,000 readers.Outside of a redesign so that the Web site, digital edition and print magazine all share common elements, much of EGM remains in place, says Harris. “We’re not going in and changing things simply to change them, though we are devoting more attention to how the print product can integrate with our new digital platform and how the two media can compliment each other.”The new EGM was marketed heavily through the brand’s Twitter and Facebook accounts, says Harris. Now, however, he is using the print/digital integration to maximize value. “You’re going to see the integration between digital and print and the way our premium version of EGMi (which features video, programming, and exclusive downloads you can only get if you purchase the print magazine) will become more robust and ultimately incentivize readers to purchase the magazine in a way that is more effective than just lowering the cover price or discounting the subscription.”Harris says there is still potential for the brand to flirt with mass-market distribution. “It was a category leader for much of its run, yet I don’t believe it ever broke 700,000 circ. We’re focusing on additional efforts on digital where, frankly, I’m confident we’ll reach a seven-figure readership.”East West MagazineA relaunch that didn’t quite make it, and lessons learned.Anita Malik founded and launched East West first as an online-only brand, then a bimonthly magazine targeting Asian Americans that focused on the intersection of Eastern and Western cultures, in 2003. By April 2008 the title ran out of money and shut down. “It is the tale of a small, bare bones company that has grown too fast,” Malik wrote in a letter posted on the magazine’s Web site at the time. “Our resources have been taxed and this labor of love has become larger than our small staff.”Just over a year later, Malik secured between $150,000 and $200,000 in new investment capital and relaunched the brand. Malik credited her small staff and low overhead as an operational advantage, but, as she soon learned, she wasn’t prepared for just how bad the marketing landscape had become. And, she now admits, relaunching a magazine is not simply picking up where you left off.Malik entered into the relaunch thinking her market had benefited from an advertising renaissance. “The environment had changed, I thought for the better,” she says. “People were just starting to embrace multicultural marketing and were starting to put aside budgets for that. But now, that’s the last thing on their minds.” Nevertheless, in June 2009 Malik was riding a wave of enthusiasm for the relaunch. “For us it was about focusing on how the market is underserved and how we were the one magazine. We restructured, we were back and we refocused on the edit.”Malik quickly learned that her previously core markets, like the auto industry, had simply evaporated and found herself back at square one with her advertising base. “I had to restructure who we were even targeting,” she says. “They might have heard of us, but not at the same level as the former advertisers.”At the same time, Malik was running a “cautious” business plan that focused on cutting costs out of production. Meanwhile, she batted down counsel to “go Web-only” and add in other revenue-generating schemes like a dating site. “The audience doesn’t want that,” says Malik. “I know everybody thinks you need that, but for me it didn’t work for what our product was about.”Yet with the cautious pace and a suddenly unresponsive advertising base, Malik quickly realized her comeback was getting severely pinched. Things were happening too slowly. The relaunch investment, she figured, could last her about three issues. “We could do three issues and not make a dime and be OK,” she says. “I felt that three issues in and we’d be fine. We didn’t need a year.”Yet the hurdles were stacking up. Malik couldn’t get the magazine back into all the bookstores it had been in—which was at least a couple stores in every state.While between 40 and 60 percent of the magazine’s original circulation came back into the fold, Malik got two issues deep into her relaunch and pulled the plug. “Everything came more gradually. I wanted to step back into where we left off and you can’t do that. Maybe with a bigger staff that’s possible. There’s so much out there for readers. They may say they miss you, but you don’t know what that means until you come back and see whether they’ll put their dollars there.” Reintroducing a magazine, whether after a closure or relaunching under a new brand and editorial direction, is a tall order these days. Advertising expenditures are still in flux and cost control is the name of the game—a tough formula for a startup environment for magazines. Yet it’s often the case that a brand can not only survive under a new corporate structure, but thrive. Those that don’t have lessons to share, too. Here, we talk with three publishers who have been down the relaunch road before—two of whom are currently growing recently acquired brands and one who brought her magazine back from the dead once, only to finally shutter it for good.Maine MagazineReinvesting in Editorial, Materials and DistributionBy the time Kevin Thomas, publisher of regional magazine Maine Home & Design, acquired Port City Life in early 2009, the magazine had already begun cutbacks, dropping from a 10-time frequency to bimonthly. Nevertheless, Thomas, along with partner and editor-in-chief Susan Grisanti Kelley, saw an opportunity to plow capital back into the magazine—expanding its editorial coverage from the Portland region to statewide, restoring its frequency and dramatically boosting its distribution and production quality. Maine emerged from a relaunch five months after it was acquired.“We wanted to produce a quality publication,” says Thomas. “A lot of our competitors were changing trim sizes and going with cheaper stock. We went with the opposite approach.”