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How Not to Sell Your Drill

first_imgYour pitch might explain how your drill is different, the different results it produces and why you chose to design your drill the way you did. But it won’t be enough to sell your drill.How Your Drill Is DifferentYour drill might be faster than your competitor’s drill. It might be smaller and lighter. It might have more power. It might last longer than any other drill on the market. It might work in climates where other drills fail. Your drill might use less power, and it might be easier to operate.Your drill might be a one-of-a-kind marvel of modern engineering and design.How Your Drill Produces Different ResultsYour drill might produce more holes of different sizes than any other drill. It might produce holes that are so finely crafted that the holes from other drills simply cannot compare. And maybe the drill you sell can punch holes through substances that other drills just can’t penetrate.Your drill might produce dramatically different holes.Why You Make the Best Drill EverThe owner of your company may have struggled with other drills and decided to build a better one to help other people make better holes. His father may have been a carpenter, and he may have always dreamed of easing his father’s burden at work. It may be your company’s mission to elevate the craft of woodworking by creating the finest tools on Earth.The reason you make such a fine drill might speak to the highest values. But none of this is enough to sell your fabulous drill.Why Does Your Client Need HolesYour drill has no value unless someone needs holes. In your case, your drill has no value unless someone needs holes of the highest quality. None of the features, benefits, or values above matter otherwise.Your first job is to find someone who really needs holes, or to teach someone why one of their greatest strategic needs is holes. Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Nowlast_img read more

Heavy rain lashes Odisha, hits normal life in coastal region

first_imgModerate to heavy rain continued to lash several districts of Odisha since Wednesday morning affecting normal life in the southern and coastal regions of the State.Triggered by a well- marked low pressure formed over the Bay of Bengal, heavy rain is likely over more areas of the State over the next three days.As less number of vehicles were seen plying on the roads, people living in slum clusters and low clusters faced difficulties in the urban areas of Berhampur, Puri, Bhubaneswar and Cuttack during the day.The Bhubaneswar Centre of the India Meteorological Department said that heavy to very heavy rain is likely to occur at isolated places over the districts of Koraput, Gajapati, Ganjam and Puri on Thursday. More rain forecastHeavy rain was also likely to hit the districts of Malkangiri, Rayagada, Kalahandi, Kandhamal, Nayagarh, Khurda, Jagatsinghpur, Cuttack, Sundargarh, Kendrapara and Bhadrak, the centre warned. The centre said that heavy to very heavy rain was expected at isolated places over the districts of Sundargarh, Bargarh, Sambalpur, Deogarh and Keonjhar on Friday. The low pressure area, formed over the west-central Bay of Bengal is likely to intensify into a depression by Thursday night, the centre said.last_img read more