Global Mobile Communications Association reports that the growth of the mobile medical market will bring in $23 billion by 2017. AI media consulting data show that by the end of 2017, China’s mobile medical market will also exceed 10 billion yuan. Although mobile health care market is regarded as the next "gold mine", but because of the complexity of the system, the business model is not easy landing". However, there are already 7 profitable mobile medical services around the world. Experts have analyzed the current situation and prospects of these models and provided the development ideas for the domestic mobile medical market.
1. provides mobile phone clinical information for doctors
mobile medical treatment has affected the hospital’s medical management mode, doctor-patient communication model, doctors’ ecological practitioners and so on. Epocrates, the world’s first listed mobile health company, provides physicians with clinical information on mobile phones, earning about $120 million in 2012.
, Professor of Biomedical Engineering and instrumentation science at Zhejiang University, said Liu Qingjun, medical service informatization is an international development trend. More and more hospitals in China are speeding up the implementation of the overall construction based on the information platform to improve the service level and competitiveness of hospitals. Information technology can improve the efficiency of doctors, have more time to serve patients, but also to achieve a certain profit.
however, hospitals and services are currently facing problems. The first is the problem of funding, some hospitals to bear the tens of millions of yuan in start-up costs and expensive maintenance cost, only in some sections using the mobile nursing service, cause the system application is difficult to give full play to. Followed by technical barriers. At present, mobile devices are faced with such problems as uneven signal of wireless network, low recognition rate of barcode and short standby time, which seriously affect the use experience and work efficiency. In addition, the process and model of new business based on the new hospital has not been completely established, and the application benefit can not be accurately evaluated.
2. provides telemedicine services for enterprises
according to the "business weekly" reported that the United States has hundreds of companies by the insurance company or directly with the remote medical providers to establish cooperation in order to reduce costs, and provide 24-hour service for employees. The evaluation of the American health insurance company found that users who participate in telemedicine services can save $71 per visit on average, and most of them save 2~3 hours.
Liu Qingjun appears in the remote medical sense at least should include two aspects, namely, emphasis on the diagnosis of remote medical system, and the emphasis on health management platform. The former solves the problem of difficult medical treatment, for example, many hospitals in China begin to form the scale of remote consultation system, which solves the problem of disease prevention. In the form of profit, telemedicine greatly reduces the space distance, reduces the waste of time, and also optimizes the allocation of limited medical resources.
surveillance and prevention and control technology for chronic diseases, Chinese Academy of Sciences