[core tip] the $two hundred million valuation during the peak period was a close finish of $five hundred thousand today. In the end what is the mistake in the Digg seven years of history, resulted in a 2 Web typical of today is not the perfect ending up? Digg experience and lessons left us what to think of
in July 12th, Digg was acquired by Betaworks, the purchase price of only $500 thousand. The total purchase price is only $16 million, even when the price of the former team and the patent is awarded. Compared with its peak Google approach of $200 million in acquisitions, its contraction was staggering. In the end what is the mistake in the Digg seven years of history, resulted in a typical 2 Web reduced to today’s hastily? Digg experience and lessons left us what to think of
product mechanism vulnerability,
from the date of birth, Digg basic product form has never changed: the user to submit a variety of article links, and then by the user to the article "top" and "step" (Digg and Bury). Calculate the most popular articles (usually the top ones) by a specific algorithm and rank them on the front page.
Digg is characterized by the quality of judging the quality of the article from the hands of the web editor to the hands of the user. Let users through Digg and Bury to show their attitude, and based on the opinions of a large number of users to determine the ranking of the article. With the power of the user, the product form, which is basically generated and judged by the user, is completely different from the popular portal websites in those days. "The judge right back to the user" approach to quickly get a lot of users, which come into fashion as a representative of Digg, user generated content website Web 2. Today’s TechCrunch star author, MG, Siegler, who is still unemployed, describes the excitement that he submitted after his first attempt at the home page:
A month after
signed up for Digg, the article I submitted to Digg first appeared on the front page. The feeling is great: my selection has been recognized by so many people. I still remember the feeling of pleasure. Digg is like a drug, and I’m addicted to it.
however, such an ideal state did not last long. With the improvement of the popularity of Digg and the influx of a large number of users, many defects in product design have been exposed. Although Digg officials have made a lot of efforts, they have not been able to completely overcome these questions