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Super Human

first_imgSee videos of professional traceurs The Tribe as well as footage from Primal Fitness, the country’s first parkour gym.last_img

InsiderSport: William Hill & Matchroom Boxing’s knockout combination

first_img Related Articles Gamesys tops list for GambleAware Q1 donations July 10, 2020 StumbleUpon SBC Magazine Issue 10: Kaizen Gaming rebrand and focus for William Hill CEO August 25, 2020 Share Submit William Hill accelerates transformation agenda to overcome COVID realities August 5, 2020 Share Joe Streeter – InsiderSportWilliam Hill’s partnership with Matchroom Boxing has meant the operator has been associated with the renaissance of British heavyweight boxing, as well as the exponential rise of the Heavyweight champion of the world, Anthony Joshua.InsiderSport Editor Joe Streeter spoke to William Hill’s Head of Media and Sponsorship Liam McKee, who underlined that the partnership with Matchroom is about far more than just branding.__________________Liam McKee – William HillHow important is the Matchroom partnership, and how much does it mean to have the William Hill brand associated with some of the great moments and fighters in the sport at this time? Liam McKee (William Hill – Head of Media & Sponsorship): The key word is partnership, this is not just a branding exercise… It’s aligned us with one of the leading boxing promoters in the world and at a time when expansion in the US is a major goal for both brands, it’s a great match.We’ve been partnered with Matchroom now for many years, during which time British boxing – especially in the Heavyweight division – has gone through a real renaissance and come back ‘in fashion’ amongst the British public and to have been a part of this has been fantastic and helped to make us synonymous with Boxing.Being a key part of the journey of fighters such as Anthony Joshua, who is now also a Global Ambassador for William Hill, has obviously been fantastic.Can you tell us about some of the most successful sponsorship activations that you have had with Matchroom? LM: To sit alongside our deal with Anthony Joshua we have created the ‘AJ Box’ which is an activation space featuring a VR training session with AJ, his belts and a punchbag machine that can be moved around the country and sit across a number of events.We launched the ‘Box’ at the William Hill World Darts Championship and the success of the event has shown the wider appeal of AJ and boxing amongst the public:Overall feedback for the event was highly positive with 73% rating the experience as very good. The vast majority of visitors strongly agreed that the experience was innovative fun and exciting. The activation created a change in perceptions of William Hill. The experience significantly improved the perception of the William Hill brand among those that visited with 75% stating they felt more positive about the brand.Will Anthony Joshua’s US expansion help William Hill grow its already strong brand presence in the States? LM: AJ is a global superstar, someone who transcends a boxing audience. Being aligned with AJ, Matchroom and DAZN for his fight with Jarrell Miller can only help us in terms of awareness amongst the US public and strengthen our market share.You are also a partner with IFLTV, how much does this help your brand become fully immersive in the fight week experience? LM: It’s not just about fight week, although this is a great bonus of the partnership we have, as it helps to keep us in the conversation on a day to day basis.The partnership works well alongside the live streaming of the Public Workout, Press Conferences and Weigh-ins and has allowed us to be targeted in the content we produce ourselves within fight week. It also provides us with access to boxing content outside of Matchroom promotions…__________________Content provided by InsiderSportlast_img read more

Three takeaways from No. 10 Notre Dame’s win over No. 18 Virginia

first_imgThis is a game the Fighting Irish will look back on with a huge sigh of relief when their season comes to an end.No. 10 Notre Dame took down No. 18 Virginia, 35-20, in South Bend on Saturday to move to 3-1 on the season, but they did it while trailing at the half, failing to recover an onside kick to start the second half and looking pretty lackadaisical for much of the game after losing its first contest of the year to Georgia last week. This was by no means a walk in the park for the Irish, who ran into a team in the Cavaliers (4-1) that looked like the better of the two over the first 30 minutes.But the Fighting Irish pulled away in the second half and that had everything to do with the pass rush. Related News Rondale Moore injury update: Purdue star receiver (leg) carted to locker room We say that to say this: Virginia has a pretty darn good football team, and Notre Dame is also coming off of a very tough matchup with one of the best teams in the country in Georgia.While Notre Dame didn’t play well this week, it doesn’t mean that makes Virginia any less good. The Cavaliers played very well in this game. They made some mistakes but to go into South Bend and push a top-10 team for the better part of three quarters is pretty darn impressive.At the same time, the Irish didn’t look particularly good. Quarterback Ian Book was just OK, the offensive line more or less didn’t look great, and honestly, on a one-game sample size, the Cavaliers appeared to have the better skill-position players. But don’t let either of those storylines warp what this game really told us: Virginia has a good team despite how Notre Dame played. It doesn’t take a lot of evaluation to come to that conclusion so don’t overthink it. Three takeaways from No. 10 Notre Dame’s win over No. 18 VirginiaNotre Dame’s front seven bailed out the IrishThe Irish were by no means leaps and bounds better than Virginia in this game. Cavaliers quarterback Bryce Perkins was really good in the first half as were his wide receivers while the Irish’s offense was really mediocre. But if there was any clear mismatch in this game it was Notre Dame’s front seven vs. Virginia’s pass protection.In the first half, the Cavaliers more or less dominated the game. Their quick passing game consistently moved the chains and their offense controlled the clock at will. But the Irish got a strip-sack in the second quarter which gave the offense a short field and a quick score. Apart from that sequence, the Cavaliers won the first half 17-7.Notre Dame’s Julian Okwara up to two sacks today with #Vikings GM Rick Spielman in the house, per @TJamesNDI. Okwara is a top-40ish prospect. pic.twitter.com/xHJzRNsa2Y— Darren Wolfson (@DWolfsonKSTP) September 28, 2019Then in the third quarter, the offense for Notre Dame once again struggled but the front seven bailed the Irish out again. They got two strip-sacks, one which set up the offense inside the 5-yard line and another returned for a score. Through three quarters Notre Dame’s defensive front essentially set up 21 of the team’s 28 points. Ian Book better be buying his defensive line steaks for the next week.Just dawned on me that a Tagovailoa could win the Heisman AND the @piesmantrophy. (That’s Myron Tagovailoa-Amosa, Tua’s cousin.) pic.twitter.com/BWnHZq3iGF— Mark Cooper (@mark_cooperjr) September 28, 2019JULIAN OKWARA WITH ANOTHER STRIP SACK!!ADE OGUNDEJI WITH THE SCOOP AND SCORE!!!IRISH UP 28-17!!! pic.twitter.com/gqbCrI1low— ND Whiteboard (@ND_Whiteboard) September 28, 2019Cavaliers abandoned what was workingThe game plan worked for Virginia in the first half. Perkins is a good passer, but he is especially good at getting the ball out of his hands quickly and letting his receivers go to work. In the first 30 minutes, that’s what the Cavaliers did a lot of and it set up a couple of nice touchdown passes.Bryce Perkins to Joe Reed for the 6 yard TOUCHDOWN🔥Virginia taking the lead early on Notre Dame#VirginiavsNotreDame pic.twitter.com/Qe7JCKKJO2— The Sideline Report (@SidelineReport_) September 28, 2019Bryce Perkins WANTS THE UPSET😲He finds Hasise Dubois and Virginia (+10.5) leads Notre Dame!pic.twitter.com/jFUXmdaobg— PointsBet Sportsbook (@PointsBetUSA) September 28, 2019Perkins was 18-of-22 passing for 235 yards and two touchdowns in the first half and Virginia led 17-14. In the second half, whether by design or an adjustment by the Irish defense, Perkins was holding the ball longer and longer and getting hit repeatedly. By the end of the third quarter, the Irish had eight sacks including the two strip-sacks that led to all of the Irish’s 14 points in those 15 minutes.So why did the Cavaliers go away from what was working? That’s a question their fans will be asking for hours after this one wraps up.Virginia is good and Notre Dame was also one week off a tough gameWe always want to speak in absolutes about football. We want a game to be a statement about which team was good and which was bad, who played well and who didn’t, but the truth is always somewhere in between even if we want every game to be some kind of grand declaration.last_img read more